Pens have a limited advertising space so make the most of it. Try not to use superfluous words such as 'phone' or 'mobile'. Most people will recognise the number as either a mobile or land line phone number.
If your pens are promoting your business within a local region, information such as state and postcode may not be necessary. Consider also whether details such as 'pty ltd' are really necessary. Choose your ad copy carefully and make the most of the space available.
No more than three lines of type is recommended for pens. Any more and the writing will be difficult to read.

Logos can be printed on pens but they will need to be adjusted for a solid one colour print – no shading is possible. Two colour print is possible depending on the logo design but additional charges will apply.